Sports Analytics Research
Data-informed NFL research with transparent evidence
(Additional sports are planned for future development.)
B Jones Sports Analytics is an experimental research platform developed by ITB Tech. It brings together sportsbook market data, statistical projections, uncertainty ranges, and auditable evidence to help you explore NFL matchups through a conversational chatbot.
The platform does more than list possible outcomes. It explains what the available evidence supports, what remains uncertain, and why a market received a Pass, Watch, or Lean research classification.
Private beta access is currently invitation-only.
Your personalized Bet Buddy
B Jones Sports Analytics is being developed to become a personalized research companion—a “Bet Buddy”—for each user.
As personalization features are introduced, you will be able to identify the teams, market types, sportsbooks, and research categories that interest them most. Someone focused on touchdown markets may receive more relevant touchdown research, while another user may prioritize spreads, moneylines, totals, first-half markets, or specific teams.
The chatbot will use those preferences to organize and surface relevant research without hiding uncertainty or presenting unsupported conclusions as official bets.
Planned personalization features include:
Preferred teams, leagues, and sportsbooks
Favorite market types, including spreads, totals, moneylines, touchdown markets, and first-half markets
Conversation history and recurring research interests
Notifications when relevant supported research becomes available
Explanations presented at the user’s preferred level of detail
The goal is to make the platform feel personal and useful while preserving the same evidence, transparency, and research-only guardrails for every user.
Research you can inspect
Each analysis is designed to show the evidence behind its conclusion, including:
Current sportsbook markets and available prices
Statistical score, margin, and total projections
Market completeness and model-comparison status
Missing, stale, or unsupported evidence
Research classifications with uncertainty explanations
Persistent, private conversations with early preference-based personalization
The goal is not to hide uncertainty—it is to make uncertainty understandable.
Built for transparency
Every stored analysis maintains an audit trail connecting the response to its underlying market evidence, model inputs, sportsbook observations, and research classification.
When the available data cannot support a conclusion, the platform is designed to say so instead of inventing an answer.
Private beta
The initial beta is limited to a small group of approved testers. (Note: This Beta will constantly be updated to make continuous improvements. The Beta may also produce incorrect results. Always do your own research.)
Beta participants receive:
Secure Microsoft-hosted sign-in
Private, user-isolated chat sessions
Up to 10 successful research messages per day during the initial beta
Access to stored weekly NFL market analysis
Early preference-based personalization
The ability to provide feedback before public release
Daily usage limits and beta features are subject to change as the platform is tested and improved.
Submitting an access request does not guarantee acceptance. Approved participants will receive access instructions separately.
Important research disclaimer
THIS IS NOT PROFESSIONAL FINANCIAL OR SPORTS ANALYTICS GUIDANCE. THIS IS FOR RESEARCH PURPOSES ONLY.
The platform does not guarantee accuracy, profitability, outcomes, or financial returns. Pass, Watch, and Lean are research classifications—not official bets or wagering instructions. Users remain solely responsible for their own decisions and must comply with all laws and age requirements applicable to them.
Interested in testing?
Join the private-beta waitlist to receive future access information and product updates.
B Jones Sports Analytics
An experimental research project developed by ITB Tech